This is. the most heart-warming, brilliant, makes-my-heart-skip-a-thousand-beats-per-minute, campaign. EVER. EVER EVER. Tiffany (everyone's favorite robin's egg blue jeweler) teamed up with street style photographer Scott Schuman—of The Sartorialist fame—and his equally talented blogger girlfriend, Garance Doré, to create What Makes Love True, the most (impressively uncheesy) collaboration to celebrate all that is love.
Tiffany represents everything that is tangible about love; engagement rings, jewelry, things you buy to "show someone you love them." Revealing a deeper side of the brand, they teamed up with Scott, Garance and their customers to launch "a unique guide to matters of the heart." Users can upload photos (the website even has a special filter app for the photos making them romantically hazy like the ones below), videos, stories, and songs. Creativity at its finest.
Who knew anything as simple as initialed mugs could be so adorable?
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